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Why do Nordic people love sauna and saunagus?

February 6, 2025
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Sauna is deeply ingrained in the cultures of Nordic countries, particularly in Finland, but also in Denmark, Sweden, Norway, and Iceland. The love for sauna among Nordic people goes beyond a simple tradition - it is woven into the fabric of daily life and has significant cultural, social, and health-related importance. 

A Deep Cultural Tradition

Saunas have been an essential part of Nordic culture for over 2,000 years, particularly in Finland, where it is considered a cultural cornerstone. The sauna is seen as a place not only for physical cleansing but also for spiritual and mental purification. In ancient times, saunas were even used for birthing babies and as a place for healing.

The sauna is often viewed as a sacred space. In Finnish culture, it is believed to be a place where one can connect with their inner self, cleanse both the body and mind, and even seek guidance or relaxation. The peaceful atmosphere of the sauna fosters introspection and a sense of calm.

Health Benefits

The heat from the sauna promotes circulation, relaxes muscles, and helps reduce tension and stress. Regular sauna use is linked to improved cardiovascular health, muscle recovery, and better sleep quality. Sweating in the sauna is believed to be detoxifying by helping eliminate toxins from the body. Nordic people see this as an important way to maintain good health and boost their immune system. The sauna's heat can be an addiction in a skincare routine because it opens pores and helps cleanse the skin. It is seen as an effective way to keep the skin healthy and radiant, which is highly valued in Nordic cultures.

Social and Community Bonding

The sauna is often a place for family and friends to gather, relax, and bond. It is a unique, no-pressure environment where people can connect, talk, and enjoy each other's company. In Finland, it is common to share a sauna with close friends or family members, and some even say that the true Finnish sauna experience involves deep conversation and sharing moments of silence. In Nordic countries, sauna rituals are often an integral part of celebrations or milestones, such as holidays, birthdays, or after a long day of work. It is a space to reset, reflect, and celebrate life’s moments.

Plugin Heat Club puts focus on the community and want like-minded people to come together and make the saunagus experience something special.

Sauna as a Healthy Escape from Modern Life

In today’s digital age, the sauna offers a rare opportunity to unplug. In a society that is often busy and plugged into technology, the sauna allows individuals to disconnect, clear their minds, and focus on their physical and mental well-being. The sauna’s soothing warmth provides a sense of calm and helps alleviate stress. In many Nordic countries, mental health is a serious and openly discussed topic, and sauna is often seen as a simple, natural remedy to reduce anxiety, promote relaxation, and even help with depression during long, dark winters.

In conclusion, Nordic people love the sauna because it offers so much more than just a relaxing experience. It is a part of their history, culture, and way of life. It serves as a refuge for both body and mind, promoting health, relaxation, socializing, and a deep connection with nature. It is truly a beloved tradition that has stood the test of time in Nordic societies.

Book a spot for saunagus now and try out for yourself

If you wish to improve your general health, it can be an advantage to implement saunagus in your daily routine. In Denmark there is a comprehensive selection of saunagus opportunities, but it requires the right place if you are looking for an experience beyond the ordinary. Something you can focus on is that they have to include and greet everyone, no matter if they are experienced or first timers. That way you will experience a unique community and simultaneously achieve inner peace in your body.

For a really extraordinary sauna experience, Plugin offers an exclusive saunagus-session. Saunagus is a practice where aromatic oils and varying heat levels combine and offer a deep and sensoric experience. Under knowledgeable guidance from a sauna mester you will be led through a series of hot- and smell sequences which enhances the therapeutic effect of the sauna.

Loui Bredahl
Head of Community & Facilitator

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